In an article in the September 14th, 2010 issue of the Hauseman Marketing Research Newsletter, the author details the importance of having a "listening post" for feedback through social media on your marketing strategy. What do you do with all this feedback?
You need to analyze it to drive changes to your marketing startegy. And how do you go about analyzing the feedback? In her article, Angela Hausman provides many useful tips, but the one we like the best is using simple and powerful tools to help with the analysis, such as HyperRESEARCH.
Regarding HyperRESEARCH, Dr. Hausman states, "I've used this extensively for qualitative research and find it very intuitive, easy to use and powerful." With regard to nVivo, another qualitative research tool, Angela notes, "Its not as powerful as HyperRESEARCH, but still a good option."
For more of Dr. Hausman's excellent marketing tips, see http://www.hausmanmarketingletter.com/