Save 10%. Extended through the end of June, Researchware is offering special promotional "bundles" for research teams that include licenses for HyperTRANSCRIBE™ and HyperRESEARCH™ — as well as live, personalized online training for your team members. Learn more...
My partner, Martha, began working with the HyperTRANSCRIBE demo and said, "Oh yeah, we've got to have this." I had been aware of HyperResearch for sometime and the reputation it had. The transcription program is a wonderful addition to your package.
Nashville, TN
Want to keep up to date on ResearchWare news? Register as a Member of the ResearchWare site to receive our news bulletins and announcements of specials and promotions!
Already a customer? You have an account. Click "Forgot Login?" for details.
HyperRESEARCH Reveals Marketing Strategies
| 
In an article in the September 14th, 2010 issue of the Hauseman Marketing Research Newsletter, the author details the importance of having a "listening post" for feedback through social media on your marketing strategy. What do you do with all this feedback?
You need to analyze it to drive changes to your marketing startegy. And how do you go about analyzing the feedback? In her article, Angela Hausman provides many useful tips, but the one we like the best is using simple and powerful tools to help with the analysis, such as HyperRESEARCH.
Regarding HyperRESEARCH, Dr. Hausman states, "I've used this extensively for qualitative research and find it very intuitive, easy to use and powerful." With regard to nVivo, another qualitative research tool, Angela notes, "Its not as powerful as HyperRESEARCH, but still a good option."
For all of her excellent marketing tips, see http://hausmanmarketresearch.org/now-that-you-have-a-listening-post-you-need-to-analyze-all-that-data-to-support-your-marketing-strategy.
Last Updated (Thursday, 05 May 2011 16:49)
|
|
Visit our page on Facebook and become a fan! |
|
Visit our profile on Twitter and follow us! on May 24, 2012
at Lisbon, Portugal