QUALITATIVE RESEARCH IN WEB 2.0/3.0: The Next Leap!

Tackling issues and opportunities of integrating Web 2.0/3.0 into qualitative research
25 & 26 March 2010, Berlin

The qualitative research landscape has evolved dramatically since the inception of Web 2.0/3.0. Researchers and practitioners can now perform qualitative research using online communities (MROCs), focus groups, blogs, ethnographies as well as on social networking platforms.

The international conference on Qualitative Research in Web 2.0/3.0 (QRWEB2010) will be held on the 25 & 26 March 2010 in Berlin. This unique and highly interactive event will bring together top academics and industry practitioners to discuss and brainstorm the latest online methodologies for qualitative research.

Earlly-Bird Registration is now open! (ends on 1 Feb)
Link to event website: http://www.merlien.org/upcoming-events/qrweb2010.html

Programme highlights include:

• Evaluating the rules and tools of qualitative research in Web 2.0/3.0
• Designing and and executing successful large-scale online qualitative research studies
• Developing engaging online market research communities (MROC) for qualitative research
• How to implement qualitative research studies using social media tools?
• Understanding when to use online methods over traditional offline methods
• What are the advantages and disadvantages of conducting qualitative research online?
• Integrating Web 2.0/3.0 into traditional qualitative research: what needs to be adapted?
• Discussing best practices in moderating online focus groups
• Assessing ethical and practical dangers of research using social media
• Developing participant recruitment strategies: what are the challenges and pitfalls?
• Assessing the validity of online qualitative research: what are the implications?
• Web 2.0 user-generated analysis and its contribution to qualitative research methodology
• Keeping stakeholders engaged: how to keep clients and observers involved in your online research

With thought leaders and experts in online qualitative research - Ray Poynter (UK) - Silvana di Gregorio (UK) - Jeff Walkowski (US) - Jim Longo (US) - Susanne Friese (DE) - Frank-Thomas Naether (DE) - Jerry van Leeuwen (NL) - Ilka Kuhagen (DE), Guendalina Graffigna (IT) and many more...

Take advantage of this unique opportunity to discuss best practices with your peers in an informal and (fun) networking environment.

Early Registration is now open! To benefit from the early-bird discount, please register online before 1 February at: http://www.merlien.org/upcoming-events/qrweb2010.html